In this era of online visibility and competition, there is probably none who hasn’t heard about a digital marketing company or at least some of the services they offer. For instance, inbound marketing, lead generation, website traffic and a myriad of other things. They have become integral to today’s business success. But what does a digital marketing agency do, or how does it drive results for different businesses? This blog has got you covered with everything you wish to know. We will enlighten you on:
- Digital marketing agencies and the services
- How do they personalize solutions for their clients?
- Scope of digital marketing
- And much more you don’t want to miss out
What Is a Digital Marketing Agency?
A digital marketing agency is a company or firm that provides its customers with digital marketing services. From brand reach and conversion rate optimisation to online marketing automation to web design & development, businesses are in need of expert guidance and services for strategic direction in marketing via online methods. Unlike conventional marketing, marketing via digital means is more data-driven and targeted.
What Does a Digital Marketing Company Do?
Digital marketing companies handle multiple tasks that are aimed at improving the brand visibility, online reach, product awareness, and conversion optimisation. Here is a breakdown of what they do.
Maximise Website Traffic:
One of the core functions digital marketing agencies handle is to maximise organic traffic to your website. For this, they adopt various tools, strategies and methods such as:
- SEO (Search Engine Optimisation)
- PPC (Pay-Per-Click Advertising)
- Content Marketing
Generate Conversion-worthy leads:
Funnelling traffic to the website is one thing, and generating sales-worthy leads is another thing. Unless the people visiting a website are converted, all money spent on creating the traffic is wasted. For quality lead generation, digital marketing agencies would:
- Optimise landing pages by making them informative and impactful
- Create content that adds value, such as blogs, eBooks, webinars, etc.
- Carry out various forms of ad campaigns (Google Ads, Facebook Ads, YouTube Ads, Twitter Ads, etc.)
Improve Brand Visibility
Should a brand be identified by the people who encounter it, it needs to be made one that addresses the audience's pain points. What does a digital marketing agency do to achieve that? Here is how they make it happen:
- Conduct thorough audience research
- Utilise data-driven marketing strategies
- Incorporate influencer marketing and affiliate marketing
Leverage cutting-edge technologies for driving growth:
Digital Marketing Consultants adopt various strategies, tools and methods for achieving their preset goals. For instance, Google Analytics and Google Search Console for KPI Tracking, SEM Rush and SEO Moz for search engine optimisation and HubSpot and Marketo for marketing automation, consulting, inbound, and outbound Marketing
Refine your marketing strategy from A to Z:
With an experienced digital marketing expert services company like 3c Brand Hub, you can have the assurance of receiving a refined marketing strategy for optimal results from top to bottom. They:
- Design custom strategies that align with your business goals with your target audience.
- Utilise advanced analytics to optimise campaign performance and customer journey.
- Implement innovative tactics to achieve brand visibility and long-term growth.
Types of Services You Can Avail from a Reliable Digital Marketing Agency
Websites are an integral part of brand identity and presence for every business and professional today. For small businesses, the importance is even higher because of the following reasons:
Content Marketing:
The involves crafting various forms of content for digital marketing, such as website content, social media content, videos, infographics, e-books and Whitepapers. The goal of content marketing is to engage, entertain and ultimately convert the audience.
Video Marketing:
Visual content like videos is a great way to engage and entertain the audience. In fact, video marketing is one of the crucial steps that shape the success of digital marketing campaigns.
Email Marketing:
Email marketing is a cost-effective and easy way for businesses to engage their audience. The best part is that you can use it to run targeted campaigns using personalised content. Once you set up the content for the campaigns, it can be automated too.
Search Engine Optimisation (SEO):
Digital marketing companies offer SEO services to increase your online visibility. Employing various strategies like backlink audits, metadata optimisation, keyword research, etc., they will enhance your site’s overall performance
Google Ads/PPC:
While businesses invest in SEO as a long-term strategy, for immediate visibility and reach, it is essential to rely on Google Ads and PPC (Pay Per Click). Digital marketing agencies offer these services too.
Social Media Marketing:
Digital marketing consultants help businesses build brand visibility and engagement via social media platforms like Facebook and Instagram. In this case too, you will require rich content (both visual and non-visual) to attract, retain, and convert your ideal audience.
Common Types of Digital Marketing Agencies
As you explore further into what does a digital marketing company do, you will come to know about the different types of agencies. Each one carries out different types of tasks, many of which we discussed above.
All-in-one digital marketing agency:
These agencies would do anything you require in the context of online brand promotion and guiding customers through a sales funnel, such as multichannel marketing, WordPress (Website Development), Facebook & Instagram Ads and more.
Inbound marketing agency:
They focus on attracting customers in through various strategies. For instance, writing content that engages, creating User Experience (UX/UI) Design that guides visitors and building trust through PR Services and interactions.
SEO agency:
An SEO agency will always work across tasks that improve your online reach. They handle various types of search engine optimisation services, such as online SEO, offline SEO, technical SEO, and local SEO
PPC agency:
A PPC agency will help you manage paid advertising campaigns on platforms like Google and Facebook, LinkedIn, Instagram, and Twitter. The goal is to drive targeted traffic to the website and thereby increase conversions.
Web Design Agency:
A web design agency will primarily work around the visual appeal, usability, and experience of a website. By customising the website design as per the client’s choices, they ensure better engagement and performance.
Social Media Agency:
They will help in building brand presence across social media platforms like X, Facebook, Instagram, etc., which is a great way to engage the audience, as a great proportion of today’s consumers are active on social media platforms.
What is the Process of Hiring the Best Digital Marketing Agency?
Once you realise what does a digital marketing company do, the next natural step is to hire one to achieve your digital marketing goals. Here is the step-by-step procedure to do it effectively.
Research options:
Get a clear overview of the type of digital marketing services you want to enjoy and verify if "what does a digital marketing agency do" is included in that.
Collect stakeholder opinion:
Gather inputs from every stakeholder, as a successful collaboration with a digital marketing company requires that everyone is on the same page.
Seek recommendations:
Since there are hundreds of digital marketing service providers out there, it is good to seek recommendations from people in your professional network.
Go through reviews:
Once you have a shortlist of ideal collaborators, go through reviews, case studies and testimonials of previous customers who associated with them.
Clarify your concerns:
Once you find your ideal agency, clarify all your concerns about the pricing, deliverables, samples, and other terms through a free consultation and proceed with hiring if you are convinced.
Conclusion
Digital marketing companies help businesses increase their online visibility and drive growth. They develop tailored strategies to engage customers and improve conversions.
We hope you got a better picture of what does a digital marketing agency do from this blog. Were you able to find the information you needed?
Let us know in the comments.
3C Brand Hub is a leading all-in-one digital marketing services provider with a proven track record of helping thousands of businesses nationwide and even outside India. If your goal is to expedite your business’s online growth, we have the expertise to help you. Operating from a headquarters in Kochi, we service businesses of all types and industries across the state of Kerala, including business hubs like Kochi, Calicut, Trivandrum, and all fourteen districts.
FAQ
How long do I need to wait to start enjoying the outcome from a digital marketing investment?
You will usually start to experience the result from digital marketing initiatives after 3-6 months. Please note that the occurrence of results can depend on factors like campaign type, goals, and competition. See to it that you clearly understand what does a digital marketing company do when you entrust your project to them.
How can I know if the digital marketing campaigns I run are yielding results?
There are various tools to verify if your digital marketing campaigns are yielding results, such as Google Analytics and social media insights options. With these, you can track metrics such as traffic, conversions, and engagement.
Will hiring a digital marketing agency mean losing control over my marketing?
No. Rather than taking control over your marketing, digital marketing agencies will collaborate with you and provide their expertise. With their help, you ensure that your input is valued and your goals are achieved.
Do I still need to invest in digital marketing if I already have an active social media presence?
Yes. An active social media presence is, of course, a great plus in digital marketing, but that is not enough on its own. You need to diversify your efforts through other means after getting a clear overview of what does a digital marketing agency do.
