The epic journey: From Storytelling to Shaping Brand Identities

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Founder and CEO - Anjit VS

Anjit V.S. is a branding consultant, content strategist, and entrepreneur based in Kochi, Kerala. He is the founder and CEO of Infig Content Hub and 3C Brand Hub, two ventures built on his passion for storytelling, design, and digital transformation.

Starting his career as a freelance writer in 2011 after dropping out of engineering, Anjit gradually carved a niche in content and branding. In 2017, he launched Infig Content Hub, offering academic writing, business documentation, and digital content services to clients worldwide.

With a growing interest in branding, design and technology, Anjit established 3C Brand Hub in 2018—a creative agency that delivers branding, graphic design, website development, digital marketing and IT solutions. Under his leadership, the agency has built a reputation for crafting impactful brand identities, marketing strategies and software solutions.

Anjit blends creativity with strategy, offering tailored, goal-driven branding and IT solutions that help businesses stand out.

Our Story

2011

The Humble Beginning

Back in 2011, I was just enjoying my passion – writing whatever came to my mind on Blogspot. 

To be frank, I was aimless with no clear direction about where life would take me.  Ever since childhood, it was always a pleasure for me to scribble down my thoughts on paper. Never even in my dreams I envisioned that this quiet passion would soon lead to unexpected adventures across the vast realm of content creation.

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2011

The Early Days or the Eureka Moment

My professional journey started when one lady contacted me through a blog that I maintained those days.

She needed one article. Initially I thought it was just a request as I used to do the same for my friends. However, when she asked me about the cost, that was the eureka moment! I researched in detail over the web and realised people need writings. Content is in demand…and writing was something I always enjoyed. Thus the journey of my professional life as a freelance writer started.

Those days, it was all about writing articles, blog posts, newsletters, poster content and the occasional website copy. Every new project and every client was a delightful surprise, an opportunity to study new forms of writings. And then some clients started requesting beyond the usual content- case studies, reports, company profiles, business plans, proposals etc. In fact, rather than challenges it was truly exciting for me. It has always been a learning process and even today I approach every project with the same level of passion and curiosity.

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2011

The Birth of Infig Content Hub: Rallying the Word Warriors

Work started piling up to such an extent that it was not feasible to tackle the projects alone.

Rather than speeding up thus compromising quality to finish works on time or missing the deadline, I decided- now I have to build a team of writers- to be precise, wordsmiths with creative juices flowing who could tell impactful stories in the tone that served the purpose of diversified clientele. And thus, my first venture, Infig Content Hub was born.

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2011

The Arrival of 3C Brand Hub: A Refreshing Mix-Up

I had always been obnoxiously addicted to the act of juggling with words.

Year 2020 brought some unexpected challenges, twists and realisations. Not just once, but on multiple occasions, I realized that to convey a brand’s exact story and true spirt, words alone weren’t enough. You need to design as well as develop concept not just into content but the final craft. This only paves way for a brand’s identity, recognition, awareness, positioning, authority, loyalty and the ultimate success. For the same purpose, I started the initiative 3C Brand Hub.

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2011

The Four-Year Frolic: Branding, Banter, and Beyond

Our team has over the years worked with multiple businesses and people transforming their brands into captivating stories.

Whether it’s about creating a logo, writing copies for website, company profile and business plan creation, package designs or even complete visual and brand identity designing, we have managed to deliver outputs suiting the exact preference and purpose of our customers.

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2020

The Future is Now: Merging Stories with Tech Wizardry

Future is tech and we cannot be reluctant to accept it; in fact we must adapt to it.

3C Brand Hub is all set to level up and along with our strategic creative flair, we are venturing into availing advanced IT services and solution to businesses leveraging the maximum potential of AI and data-driven plans. So now your brand’s presence will be IT powered as well!

The journey continues, blending creativity with technology. Reach us to see the story of your brand being told in a smart, creative way with the best intellectual brains. Let us write stories that always gets an ending- happily ever after.

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The ‘3C’ in the name is derived from the 3 core pillars- Concept, Content and Craft. The logo with ‘3C’ – colours, Red, Blue and Green are the primary hues from where things start.