Ayurvedic products and services are something that are inseparably part of Kerala’s unique identity on a world scale. Among the iconic images that come to one’s mind when thinking about Kerala, the Ayurvedic treatment visuals take the first place. If you happen to be an entrepreneur linked to Ayurveda, digital marketing is the most powerful tool to make your business popular beyond the boundaries of Kerala. Let’s discuss how to utilise digital marketing for Ayurvedic products and services in Kerala.
Digital Marketing for Ayurvedic Clinics: Why Should Businesses Seriously Consider It?
Kerala is home to hundreds of Ayurvedic hospitals, clinics, and brands that manufacture and sell Ayurvedic products. Names like Kottakkal Arya Vaidya Sala, Vaidyaratnam, and Nagarjuna are well-known across the state. Alongside these established brands, several new entrants are making it to the forefront too. Through digital marketing for Ayurvedic products and clinics, you can easily and effectively:
- Promote your products across digital platforms
- Reach your audience with targeted content
- Build your brand presence and trust
- Increase visibility through SEO and ads
What are the Best Strategies of Digital Marketing for Ayurvedic Businesses in Kerala?
If you are looking to promote your Ayurvedic product, service, or brand, there are several ways to do that. Let’s discuss some of the effective and affordable strategies for best digital marketing for Ayurveda.
Social Media Marketing:
To get started with digital marketing for Ayurvedic Products, you can leverage social media platforms like Facebook, Twitter, Instagram, and YouTube. These platforms allow both paid and free campaigns.
- YouTube is a great place to start with video marketing.
- By regularly publishing content on your social media pages, you can increase brand visibility.
- Running free Ayurvedic treatment awareness campaigns on social media platforms helps boost trust.
Website Development and Search Engine Optimization (SEO):
Having a clean and authentic website can be a great foundation for your Ayurvedic brand marketing. Create a website that aligns with your brand vision, mission and values. After the website is made:
- Do SEO (Search Engine Optimization) to improve ranking in SERP (Search Engine results).
- Invest in content marketing to reach your content exclusively to your target audience
- Make use of diverse digital opportunities, for instance, influencer marketing, to further amplify your online reputation management.
Google My Business Optimization:
Setting up your business on GMB (Google My Business) is a powerful Ayurveda online marketing strategy. By doing so, you can easily make your Ayurvedic Products and services accessible to your target audience. Also, it helps:
- Improve local visibility when people search for Ayurvedic marketing services in Kerala.
- Utilize organic product promotion strategy by showcasing reviews and customer ratings
- Share location, hours, and contact details for people to easily reach you.
Content Marketing:
Content is king in digital marketing for Ayurvedic products. The majority of people have only a vague idea about Ayurvedic products and services. Content marketing opens numerous opportunities to educate and gain the trust of the audience, such as:
- Writing informative blogs on clinical studies, pregnancy care, general healthcare tips, etc.
- Creating engaging videos on your Ayurvedic Hospitals or the exclusive services you offer.
- Sharing client feedback: success stories and testimonials
- Posting FAQS and clinical research, and documentation resources to clarify common misconceptions
WhatsApp & Email Marketing:
While talking about social media for Ayurvedic business, it won’t be complete without mentioning WhatsApp and Email Marketing. Both channels are great places to boost online promotion for Ayurveda.
- Businesses can start a WhatsApp group or channel and share Ayurveda video marketing content with their audience in real-time.
- By creating an email subscription list, companies can streamline their Ayurvedic product branding.
- Ayurvedic treatment marketing Kerala
Paid Advertising:
If you want to scale up your digital marketing for Ayurvedic products and services, there are plenty of paid advertising options to choose from. Paid Online Advertising (Google Ads), Ayurveda PPC Kerala, Ayurvedic product Facebook ads, etc., to name a few. Through paid ads:
- You can instantly get visibility for your Kerala Ayurveda promotion online.
- Drive and complement traffic to your organic SEO for Ayurveda clinics in Kerala
- Target your Ayurvedic clinic advertising Kerala to specific audiences based on search behaviour
Digital Marketing for Ayurvedic Clinics, Products and Services: Some Useful Tips
Want to spend optimally on digital marketing for Ayurvedic products and maximise the impact? We get you. The experts at our Ayurvedic digital marketing agency recommend the following pro tips.
Create Ads in Local Language:
When you think of Digital marketing for Ayurveda in Kochi or the rest of Kerala, you would be quick to assume it needs to be done in English. Along with English, we recommend you do it in the local language, Malayalam, too. Regional ads perform better when it is in the local language.
Use a Simple Tone for Your Branding:
Who do you want to come to your Ayurvedic hospital? The common people, aren’t they? So, when you do your branding, make sure to use the tone and style that can resonate with them. A complex or too professional style may distance your brand from your actual audience.
Reflect Your Respect for Medical Ethics:
As a stakeholder in the Ayurvedic industry, you must reflect your respect for the domain and the ethical practices inherent in it rather than sounding overly commercial. Your ethical stance is how you can prove your value in the healthcare business
Hire an Industry-savvy Digital Marketing Agency:
While all digital marketing agencies could offer amazing digital transformation services and IT solutions, they may not all be capable of offering tailored services for your Ayurvedic product, service or clinic. So, hire an agency that knows your industry very well.
Prioritise Your Customer Experience:
When you invest in digital marketing for Ayurvedic products, be reminded to give the first priority to your customer’s experience. Thinking from their perspectives helps connect your messages more deeply with them.
Conclusion
Ayurveda is no longer something exclusively embraced by the natives of Kerala. It has a growing international audience. Part of the reason many foreigners visit Kerala is to undergo Ayurvedic treatments.
In this context, digital marketing for Ayurvedic products and services has more importance than ever before. Did this blog make you thorough in using digital marketing for Ayurvedic clinics?
We would love hearing from you!
3c Brand Hub is the most popular digital marketing agency serving 100+ industries. As a company based in Kerala, we have, since the very beginning, collaborated with Ayurvedic brands, clinics, and hospitals and helped them extensively in growing their online presence through powerful digital marketing strategies.
Our comprehensive offerings of digital marketing for Ayurvedic products, services and hospitals include:
- Website Design & Development
- Search Engine Optimisation
- Google Ads
- Facebook ads
- WhatsApp & email campaigns
- Social media marketing
- Influencer Marketing
- Branding
- Content creation
Whether you want to exclusively connect with the local audience or reach both the local and international audience, we can offer customised services that serve the purpose. Our services cater for businesses in all 14 districts of Kerala, including Kochi, Calicut, Trivandrum, and Kottayam, with growing coverage across India.
FAQ
Which are the most suitable digital platforms for promoting Ayurvedic products and services?
Websites are obviously the most powerful digital platform to speak authentically about your Ayurvedic products and services. People hearing your brand name for the first time validate it by checking your online presence through your website.
How can digital marketing benefit my local Ayurvedic clinic in Kerala?
Digital marketing services include optimisation of your brand in local directories and Google My Business, both of which are ideal for local business optimisation for your Ayurvedic clinic in Kerala.
What type of content should I use for digital Marketing for Ayurvedic clinics?
We recommend using a blend of textual and visual content for the promotion of your Ayurvedic clinic. Visual content like videos, graphics and images would help win the quick attention of your audience. Textual content like blogs can be really effective in educating the audience about your product, services or industry trends.
What industries do you offer digital marketing for other than Ayurvedic products and services?
3C Brand Hub is a dedicated digital marketing company with more than 10 years of service record. We cover 100+ industries in digital marketing, some of which include IT, construction, education, healthcare, fashion designing, automobile and textile among others.
