Websites form a big portion of the internet. Want to know about a company, the first thing we are likely to do is go to the internet and visit its official website. While we appreciate some websites we disdain others. Why is it so? Here are the ten vital components that small business websites can’t do without.
What Role Does Website for Small Business Play in Today’s Market?
It is highly recommended for SMEs to have their company websites. A website for small businesses helps them in many ways. From increasing online visibility to building trust to attracting customers. In recent years, the demand for website designers for small businesses has skyrocketed like never before. These professionals help business owners put up their products creatively on the website, build good connections with clients, and have a strong online presence.
10 Essential Features Small Business Websites Must Include
Here is a list of 10 fundamental components that a website for small businesses is highly recommended to have. Remember that the overall impact your online entity gets is the collective results of all these components.
About Us – A brief look at your identity
It is reported that more than 40% of the people visiting a website are likely to navigate to the ‘About Us’ section of the website. There, the web visitor expects to see a clear and concise description of the business owners or the management and team.
A Short and Easy-to-Remember Website Address
Today we live in a time of super fastness. People want to accomplish everything in the shortest period. A long web address can create more trouble for your visitors or clients than a short and easy-to-remember one. So, choose a simple address for your website.
Share Your Phone Number for Better Accessibility
If you want to have the best website for small business, don’t underestimate the power of a phone number in it.
- It shows that you are ready to be accessed.
- It demonstrates your credibility as a business owner.
- It improves the customer experience of associating with your brand.
A Hassle-Free Navigation Menu (Site-Map)
Remember that your prospective collaborators or customers don’t want to spend the entire day looking for a piece of information. If they don’t find what they are looking for, consider them as preferring your competitors. A hassle-free site map that clearly shows where to find what will help reduce bounce rates.
Clear and Visible Placement of Contact Details
Besides the phone number, provide multiple channels of contact details such as your location, office address, social media handles, email address, etc. This will create in your customers a sense of trust that you are not just a shelf company or digital-only entity but one that really exists and serves people.
Client Testimonials About Your Services
Client testimonials are an important ingredient in small business websites. People are not ready these days to trust a brand merely out of the promises they make. They would rather choose to trust one that has already proven their expertise and reputation through quality service deliveries. Client testimonials are a great tool to reiterate it.
Example of a client testimonial:
Relevant, Original, and Engaging Content
A small business website must have relevant, high-quality, and engaging content that adds value to the visitors, shares fresh industry insights, and helps you establish your authority in the domain. Unfortunately, most websites lack such content. As a result, they just remain static and fail to engage clients without resulting in engagement, conversion, and growth.
Strategic Integration and Use of SEO
As compared to established companies' websites, small business websites must more actively use SEO. Here are some reasons explaining why this is the case.
- Small businesses have fewer customers. They need to make themselves visible to more people. SEO, by creating organic traffic, helps their brands reach maximum audience.
- SEO enables small business websites to attract targeted search. In other words, when people search for specific products or services, they find you in the top search results.
- Strategic SEO integration calls for getting familiar with SEO best practices, competitor analysis, SEO tools, and keyword optimization in content.
- From your choice of web design services to the inclusion of essential features to content quality, multiple factors can affect SEO performance. So, ensure all these areas are carefully addressed.
Safe and Trustworthy Hosting Platform
Your website’s performance such as how fast it loads pages on different devices, whether it frequently encounters downtime etc. depends on where your site is hosted. Moreover, your website shouldn’t appear vulnerable to hackers. Hence, a safe and trustworthy hosting platform is one of the key ingredients for powerful small business websites.
Intuitive, Smooth, and Visually Appealing Website Design
The look and feel of a website for small business relies on the type of designs, visual components, and UI/UX it has. The design can also affect website performance, navigation experience, and SEO. So, never compromise on ensuring that you are getting the finest web design services.
Conclusion
You may be new to the business and have a long way to go. But your small business websites need not be an ordinary one.
Rather it could be one that differentiates you from the competitors and gives you an edge.
By ensuring all of the aforementioned essential components in your website, you can generate more traffic to your site, have most of those visitors converted as your loyal clients, and drive your business to success.
We hope you enjoyed reading this blog. Don’t hesitate to contact us
FAQ
Should my website for small business need to be mobile-friendly?
Yes. Today, a vast majority of people do their online searches on their mobile devices. Unless your business website is designed to be mobile-friendly, the people visiting it are likely to skip it. Once a lost visitor is lost visitor forever.
What role does an SSL certificate play in a small business website?
SSL certification is a sign that your website is secure and the data transferred to or from it are encrypted. Today, people are more conscious about their data security and avoid insured websites.
How can I launch a successful website for small business?
Launching a successful business website involves several steps. First of all, you need to have a unique website design that stands out. Additionally, focus on areas like rich content, best SEO practices, mobile optimization, etc. It is good to work with a reliable website design and development service that offers all these services at affordable cost. 3C Brand Hub is a great option to start with.
What is the use of a blog section on a small business website?
A blog section on your website helps you keep your website regularly updated. Through a blog, you can share useful SEO-optimized content to frequently engage visitors, bring organic traffic, and thus build trust for your brand.
