Industry
Textile
Location
Varapuzha, Kerala
ABOUT THE CLIENT
Trendy fashion
for a youthful audience.
The Moski Store is a Kerala-based clothing and streetwear brand offering trendy and casual fashion for young and style-conscious customers. The brand wanted a unique identity that would create strong recall and connect with their audience beyond the store.
Youthful Audience
Youthful Audience
Online & In-store
THE BRIEF
Trendy fashion
for a youthful audience.
The client wanted a distinctive logo that would stay in the memory of their customers. The identity also needed to work well on merchandise items like keychains, tags and other giveaways as part of their marketing strategy.
THE STARTING POINT
The client’s
initial concept.
The client cited The Souled Store as a reference for its energetic, mascot-driven approach and strong youth appeal. As an established branding agency in kochi, our challenge was to translate this inspiration into an original character identity tailored specifically to The Moski Store’s audience and streetwear ethos.
OUR EXPLORATION
Exploring
different directions.
Based on the brief, our designer created multiple concepts with different styles and approaches, keeping the client’s requirements in mind. While these concepts had several strong elements, we were still looking for a stronger character and recall value.
THE TURNING POINT
From inspiration
to a bold final identity.
After exploring several concepts, the distinctive look of Orko stood out—the mysterious face and iconic hood offered the right inspiration for a modern streetwear character. We reimagined these visual cues into a custom mascot for The Moski Store, creating an identity that feels bold, confident, youthful, and instantly recognisable.
PRIMARY RED
#e2171a
SECONDARY BLACK
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